Krafton India today has onboarded Bollywood actor Ranveer Singh as the brand ambassador for Battlegrounds Mobile India (BGMI).
As part of the collaboration, Krafton will launch the Play Pure campaign to celebrate the pure-ness in players through the lens of the Bollywood actor.
The popularity of BGMI starts from PUBG Mobile, which was banned in June 2020 by the Indian government
In the following year, Krafton introduced the Indian version of PUBG Mobile, BGMI, to essentially regain market share.
However, the Indian version of PUBG Mobile met the same fate as it got banned along with 59 other apps due to security concerns.
Later, in mid-May of this year, the Indian government approved the relaunch of BGMI.
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