Yuvraj Singh, a former international cricketer, entrepreneur, and philanthropist, has invested an undisclosed amount in Gurugram-based Greto.
As part of the investment, Yuvraj will assist the brand with marketing and promotional activities.
Founded by Sanchit Tyagi, Divyanshu Rao, and Abhishek Rao, Greto is a food and beverage brand that offers a range of tasty and healthy products.
The brand currently boasts a portfolio of 40 items across various categories, such as Probiotic Drinks, Natural Ice Cream, and Fruit Yogurt, along with a wide variety of snacks.
In the coming months, Mahu Tasty Foods plans to set up a franchise network for Greto. The brand plans to open 100 Greto franchises in the next 6-12 months, starting with Delhi-NCR.
Yuvraj Singh, who is the founder of YouWeCan Ventures and FreeTalktime, is also an investor in startups, including Healthians, Holosuit, JetSetGo, EasyDiner, Wellversed etc.
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