Zomato rival Swiggy launches incognito mode for private ordering of food and Instamart

IPO-bound food delivery platform Swiggy has launched "Incognito Mode," a new feature that has sparked curiosity among users about its purpose and use cases.

Whoa! Just spotted "Incognito Mode" on @Swiggy. Top right corner on the order page.

Why this feature? What are the possible use cases? Why would you hide your food orders, and from whom? Could someone please elaborate?

Parathas are the new Porn? 🤔😁 pic.twitter.com/ABHFr5quB4

— Anuj Gurwara (@AnujGurwara) September 6, 2024

The latest feature allows users to place orders privately for food and from Swiggy Instamart.

While it may not be relevant for every user, Incognito Mode proves highly useful for those planning surprises, indulging in personal treats, or making discreet purchases. It eliminates these orders from the app’s history.

How does the Incognito mode work?

Incognito Mode can be activated through a simple toggle button in the user’s cart. Once activated, a reminder will appear confirming that It is on.

The feature allows orders to be tracked for up to three hours after delivery to address any post-delivery concerns. After this period, the order will be discreetly hidden, ensuring that the purchase remains private. 

Swiggy has currently rolled out this feature to 10% of its users, with plans to extend it to all users in the coming days.

Swiggy's Food Marketplace CEO shares announcement

“As social as our lives are becoming, there are still things we prefer to keep private, and Incognito Mode is designed to address that need,” Rohit Kapoor, CEO of Swiggy’s Food Marketplace, said.

“Whether you’re ordering a meal or making a quick purchase, Incognito Mode ensures your choices remain private. We’re excited to offer our users a seamless experience that lets them enjoy Swiggy’s diverse offerings with enhanced privacy,” he added.