Zero sugar ice cream brand Go Zero raises $1M in funding from DSG Consumer Partners, angels

Ice cream brand Go Zero has raised $1 million in a pre-Series A funding round led by DSG Consumer Partners, Saama, and V3 Ventures.

The round also saw participation from angel investors, including Shantanu Deshpande (CEO of the Bombay Shaving Company); Arjun Purkayastha (Regional – Head Greater China, Reckitt Benckiser); Nikhil Vora (Founder & CEO, Sixth Sense Ventures); Krishi Fagwani (CEO, Thrive); and many other notable founders and CEOs.

Founded by Kiran Shah, The startup sells zero-sugar, high-protein, and low-calorie ice creams.

Prior to launching GoZero, Kiran Shah spearheaded Apsara Ice Cream’s operations from 2014 to 2022. At Apsara, he played an instrumental role in expanding it from its single-store operations to a nationwide chain with over 100 outlets.

With this round of funding, GoZero said it will focus on expanding its market reach, enhancing its production capabilities, strengthening its distribution network, and bringing more innovative flavours and product lines.

Kiran Shah, Founder of Go Zero, said, “Post the pandemic, people have become conscious of what they are consuming. More and more consumers are switching to healthier snacking options. With Go Zero, we aim to make the ice cream and dessert eating experience a healthy and guilt-free one for all. All our products are completely zero sugar, sweetened with plant-based sweeteners, which are completely safe and low in calories. For example, my favourite is the Belgian Chocolate flavour, which was designed such that consumers never had to feel a compromise while consuming a no-sugar product. With a wide range of low-calorie, high-protein, vegan, and keto ice creams, there’s something in it for everyone. Our wide range of zero-sugar popsicles will take you down memory lane. All products are made with natural ingredients, and there are zero artificial flavours or preservatives.”

“With this fundraise, we will look at expanding our presence in all major cities and on all e-commerce and q-commerce channels such as Swiggy, Zomato, Blinkit, Instamart, and Zepto. The funds will also be used for marketing and creating awareness about the brand,” added Kiran.

The startup mentioned that the Indian ice cream market is projected to reach a market value of $5.1 billion with a CAGR of 15%.

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