Zeno Health appoints Pinkesh Dhimar as Director for Brand and Communication

Zeno Health, an omni-channel platform for generic medicines, has appointed Pinkesh Dhimar as its new Director for Brand and Communication.

The move comes as part of the startup's broader strategy to bolster its leadership team and drive its aggressive growth and expansion plans across India. 

With Dhimar at the forefront of brand-building efforts, Zeno Health aims to solidify its presence and continue its mission of making quality healthcare accessible to all.

Role and responsibilities  

In his new role, Pinkesh Dhimar will lead all branding and communication efforts for the startup. His key responsibilities include overseeing branding guidelines, public relations, and managing the startup's social media outreach.

Dhimar aims to position Zeno Health as one of the most respected and well-loved brands in the healthcare space.

“A good brand moves the business, but a great brand transforms lives and creates a positive impact on society at scale. Zeno Health falls into this category, and I feel truly blessed to have this rare opportunity,” Dhimar said. 

“Together, we will build a brand that helps create a healthier and happier Bharat," he said.

His leadership in branding is expected to align with Zeno Health's mission of improving access to affordable healthcare in India.

Dhimar's experience

Pinkesh Dhimar brings with him over 12 years of experience in the marketing and branding sector. His career has spanned various consumer-tech companies, including CoinSwitch, Scripbox, Vedantu, Nestaway, ACT Fibernet, and Hathway.

Over the years, Dhimar has built a reputation for sharpening brand positioning and communication through cohesive, consumer-facing strategies that go beyond high-profile campaigns.

His expertise in reaching consumers through multiple touchpoints is expected to be a valuable asset for Zeno Health as it expands its reach across India.