/indianstartupnews/media/agency_attachments/s1FnhAYONODoxNkoC8xA.png)
Follow Us/indianstartupnews/media/media_files/hXweSLdfZqb2hkoRoq5l.png)
In a recent episode of 'Shark Tank India Season 3', Aman Gupta, the co-founder of boAt, found himself in a light-hearted moment that quickly went viral on the internet.
During the show, He interacted with Priyasha Saluja, the founder of Delhi-based The Cinnamon Kitchen. The Cinnamon Kitchen specialises in plant-based and gluten-free treats. The interaction led to a flurry of social media activity, with fans sharing and editing clips of the episode.
Priyasha Saluja, impressing the judges with her business's health benefits and sales figures, presented her range of spreads, snacks, cookies, cakes, and breads.
During the pitch, Sharks raised concerns about the packaging and labeling of the products, but Priyasha addressed these issues and outlined her plans for scaling and expansion.
The memorable moment came when Gupta made his investment offer. Overwhelmed, Priyasha asked him to ease the intensity of his pitch, leading to Gupta blushing and a burst of laughter from the judges and the audience.
This endearing exchange was quickly picked up by viewers and became a trending topic online.
Gupta, amused by the social media reaction, responded to a post with a humorous comment:
"You guys are crazy. My wife will kill me. But for sure, the edit has come out nice. Tell the editor to apply for a position in boAt now."
/indianstartupnews/media/media_files/FK2FIibjunKsoqdCqgg9.png)
Ultimately, Gupta offered Rs 60 lakh for a 5% equity stake in The Cinnamon Kitchen, a deal that was accepted.
The journey of The Cinnamon Kitchen, which began in 2018, is noteworthy. Priyasha, motivated by her personal battle with PCOS, started the bakery with an initial investment of Rs 50,000.
According to Priyasha, The sales have grown to Rs 6 crore for the current fiscal year.
Reflecting on her experience on 'Shark Tank India', Priyasha expressed her gratitude for the insights and guidance received from the sharks, viewing the show as a significant turning point for her brand.
The Cinnamon Kitchen also shared their appreciation for Gupta on Instagram, stating:
"Thanks, Shark Aman Gupta, for believing in us! Feeling blessed to collaborate with you and take #TheCinnamonKitchen to the next level."
Join our new WhatsApp Channel for the latest startup news updates