Vegan beauty brand Plum appoints Preenu Abraham as Chief Business Officer — Retail

Plum, a vegan beauty brand, has appointed Preenu Abraham as its Chief Business Officer (CBO), Retail. He will work closely with Shankar Prasad, Founder & CEO, to further accelerate the growth of Plum.

With Preenu Abraham's appointment, Plum aims to further expand its omni-channel network across geographies.

“It is an exciting time to be building Plum, as it completes 10 years of delighting the Plumster. What lies ahead of us in retail, especially, is practically boundless and incredibly exciting. I am thrilled at this opportunity to architect a brand-first, process-driven approach to drive retail channel growth at Plum," said Preenu Abraham.

Preenu Abraham experience

Preenu Abraham brings over 22 years of experience in consumer goods sales and distribution. Prior to joining Plum, Abraham held leadership positions at renowned companies such as Mondelez, Pepsico, Danone, and Jubilant Foodworks. 

He will be responsible for scaling growth across the full retail spectrum, including general trade, modern trade, and Plum-exclusive stores.

What does Plum do?

Founded in 2014 by IIT-ISB alum Shankar Prasad, Plum claims to be a science-first, 100% vegan beauty brand. Driven by a philosophy of 'good science', the brand combines natural ingredients with cutting-edge research-backed actives, ensuring products that not only perform but also delight. 

It claims to have a presence in 15 countries and a strong foothold in over 350 towns and cities in India through 30+ exclusive outlets, 1500+ assisted outlets, and over 15,000 unassisted outlets.

Leadership comments

Shankar Prasad, the Founder and CEO of Plum, also shared his thoughts, saying, “Thanks to Plum’s customer obsession, passion for great product, and an honest, lovable brand persona, we have had the good fortune of serving millions of Plumsters over the last decade. Our retail rollout began 7 years ago, and now touches the lives of thousands of channel partners."

Prasad said Preenu’s expertise, passion, and leadership will be leveraged to further scale the sales and distribution network, helping Plum reach newer customers in India’s very diverse geography.