Swiggy joins the world Pickleball league as Mumbai team owner

In a move that combines sports and lifestyle trends, Swiggy Ltd, an online food delivery company, announced its ownership of the Mumbai team in the World Pickleball League (WPBL).

Co-founded by former Indian tennis stars Gaurav Natekar and Arati Ponnappa Natekar, the WPBL is India’s first global franchise-based pickleball league. The inaugural season will run from Jan. 24 to Feb. 2, 2025, in Mumbai.  

Swiggy steps into sports  

Pickleball, a fast-growing sport globally, has gained popularity for its accessibility and appeal across age groups. This acquisition underscores Swiggy’s strategy to connect with consumers innovatively.

Rohit Kapoor, CEO of Swiggy Food Marketplace, noted, “Pickleball is fun and easy for most people. Imagine food stalls, a happy game, and families coming together for a great weekend. We fit right into this scenario and deliver joy as always.”  

Swiggy’s Mumbai franchise is the second team announced, following Chennai’s team owned by actress Samantha Ruth Prabhu. Hosting the league’s first edition in Mumbai offers Swiggy’s team an opportunity to shine on its home turf.  

Gaurav Natekar, WPBL’s co-founder, said, “We believe WPBL can become one of India’s most popular leagues in 3-5 years. Having Swiggy on board validates the league’s growing resonance with the masses."

The WPBL’s format aims to blend high-energy sports with a vibrant lifestyle experience, uniting communities through their love for pickleball. With six teams competing for the championship, the league promises an exhilarating experience for fans.