SmartCoin rebrands to Olyv to accelerate growth and expansion

SmartCoin Financials, a digital lending company, recently said it has rebranded itself as Olyv as it aims to expand its service offerings beyond credit to include credit health and digital gold savings.

SmartCoin, which was founded 7 years ago, claims to have a user base of 20 million people and serves over 19,000 pin codes across India. 

Leveraging technology for financial inclusion

Olyv is set to revolutionize the financial services sector by utilizing advanced artificial intelligence (AI) and machine learning (ML) technologies.

The startup said that the tech-first approach enables the delivery of personalized and contextual financial products, directly addressing the critical gaps in financial inclusion. 

Introducing a comprehensive suite of financial products

Under its new identity, Olyv has launched an array of financial products designed to cater to various aspects of a customer's financial journey. This includes Olyv Gold for digital gold savings, Olyv Credit Health Check to monitor credit scores, and Olyv Protect offering insurance solutions. 

To mark its rebranding, Olyv has launched its first official brand campaign, #JahanSapneWahanOlyv, featuring Naveen Kasturia of 'TVF Aspirant' fame as the brand ambassador. 

Rohit Garg, Olyv’s Co-Founder and CEO, said “We started SmartCoin with a simple mission to democratize credit access for underbanked India. Over the years, we have honed the knowledge and expertise to serve India’s diverse and emerging financial needs, which we will be building on, going forward. Olyv and the comprehensive suite of offerings we have launched with it, takes forward our audacious ambitions to serve Indians in the areas of credit,  savings, credit health, insurance, and much more.”

Join our new WhatsApp Channel for the latest startup news updates