NODWIN Gaming appoints Atin Suri as global head of experiential marketing

NODWIN Gaming, an esports and gaming company owned by Nazara Technologies, has appointed Atin Suri as the Global Head of Experiential Marketing.

The appointment is part of the company’s efforts to enhance its engagement with global audiences through immersive and innovative brand experiences.

Atin Suri, known for his expertise in crafting creative and impactful experiential marketing strategies, will now lead the company’s global expansion in this field.

Responsibilities and vision for the future

Atin Suri’s role at NODWIN Gaming will focus on leading the company’s experiential marketing initiatives worldwide.

This includes managing white-label events and activations, which are key elements of the company’s strategy to create memorable experiences.

Suri’s ability to develop tailored marketing approaches for diverse audiences aligns with NODWIN Gaming’s mission to engage youth worldwide through gaming, pop culture, music, and comedy.

In his new position, Suri will also be responsible for expanding NODWIN’s presence in new markets while deepening consumer engagement.

Commenting on his appointment, Suri said, “For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences.”

Suri’s connection with NODWIN Gaming dates back to his previous collaborations with Akshat Rathee, Co-Founder and Managing Director of NODWIN.

Their partnership began with Dew Arena, which became India’s largest offline gaming championship. Following that success, the two worked together to bring DreamHack, the world’s largest gaming festival, to India.

Atin Suri's experience

Before joining NODWIN, Atin Suri founded The Experiential Hub, an agency specializing in creating impactful brand events and activations.

His career in experiential marketing includes numerous high-profile projects that blend technology with immersive on-ground experiences.

His foresight into the potential of esports in India and his innovative marketing strategies have been instrumental in shaping the gaming landscape.

Suri also played a pivotal role in organizing major esports tournaments in India with the NODWIN team, including events such as ESL One, PUBG Club Open, and PMPL South Asia.

Leadership comments

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, praised Suri’s creativity and passion for tech-driven events.

Rathee said, “Having worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.”