Flipkart launches 'Samarth Krishi' program to support farmers, FPOs

Flipkart India has launched the ‘Flipkart Samarth Krishi’ program with the aim of providing India’s farming communities and Farmer Producer Organisations (FPOs) with national market access and more negotiation power through its platform.

According to the company's statement, the ‘Flipkart Samarth Krishi' program seeks to provide market access and build the capacity of farmers. Additionally, it will help them grow sustainably, get market-ready, and become a part of the mainstream economy through relevant partnerships.

As part of the program, farmers and FPOs will be trained and upskilled on technologies and best practices for improving the quality of produce, the company said.

Flipkart already has active partnerships with several industry and government bodies – including the respective Departments of Agriculture for the states of Andhra Pradesh, Bihar, Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Telangana, and West Bengal – for onboarding FPOs onto its e-commerce platform.

Through these partnerships, The e-commerce giant has been able to source pulses, millets, and whole spices directly from farmers and FPOs, thus giving a boost to local agri-economies and to the livelihoods of thousands of farmers across India

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Flipkart India’s association with farmers and FPOs is in line with its commitment to creating avenues for increasing the income of local farmers and helping them scale their offerings at a nationwide level. By harnessing the power of technology, innovation, and e-commerce, the Flipkart Samarth Krishi program will accelerate India’s socio-economic development and benefit everyone in the value chain, from farmers to consumers. The program aims to create a significant positive impact on the Indian agriculture sector and on rural communities.”

Additionally, The company has already onboarded several FPOs across the country, such as ABY Farmers, Sri Sathya Sai MAC Fed, Jana Jeevana, Nirala Herbal, Sahyadri Farms Supply Chain, and others.

It claims to have trained over 10,000 farmers on product quality and food safety while enabling them to expand their market access.

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