Financing platform Klub raises Rs 20 crore in debt led by Trifecta Capital

Revenue-based financing platform Klub today announced it has raised Rs 20 crore in debt financing led by Trifecta Capital. Trifecta’s investment in Klub has a multi-pronged thesis.

According to a statement, the raised capital will help the Bengaluru-based platform to scale its technology, product, assets under management, and serve as a partnership opportunity for both companies to collaborate on various ways to support digital-first companies/startups.

Founded in 2019 by Anurakt Jain and Ishita Verma, Klub, through its revenue-based financing platform, utilizes financial innovation, community engagement, and deep data-driven analytics, to provide growth capital to entrepreneurs of much-loved brands across various sectors.

So far, the platform has enabled flexible capital in 100+ companies in sectors like D2C, online, and omnichannel consumer ecosystem.

Klub and Trifecta have operational synergies as both of them believe in enabling companies to raise complementary capital. Trifecta provides venture debt to growth-stage startups typically in conjunction with equity. Whereas, Klub provides capital for repeat high ROI spends like marketing, inventory, CAPEX, etc. for digital-first brands across direct-to-consumer and online marketplaces.

Speaking on the development, Anurakt Jain, Co-founder & CEO of Klub said: “We have always believed that high-growth companies will utilize multiple forms of complementary financing. The investment partnership with Trifecta is not only an endorsement of Klub’s platform but also a testament to our complimentary nature."

"We are elated to be backed by pioneers with a deep understanding of the ecosystem in our mission to provide growth capital to digital-first companies," he adds.

Rahul Khanna, Managing Partner, Trifecta Capital said, “Trifecta was born to reduce the major gap in the debt financing ecosystem in India. Our investment in Klub, which is India’s leading Revenue Based Financing platform, is an extension of the same thesis. Klub’s programmatic lending approach allows Trifecta to increase its reach to companies that are looking to raise debt for financing growth."

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