Delhivery partners with SUGAR Cosmetics for pan-India B2B logistic operations

Gurugram-based logistics firm Delhivery has partnered with Vineeta Singh-led SUGAR Cosmetics to spearhead the pan-India end-to-end B2B operations.

Delhivery said it has been a long-standing partner for the brand’s D2C express parcel shipping.

The company also said that its extensive networks, technology-driven solutions, and express Part Truck Load (PTL) services will ensure faster delivery of B2B consignments, allowing SUGAR Cosmetics to better serve its retail partners.

Leadership comments

Amartya Guha, Vice President, Supply Chain at SUGAR Cosmetics, said, "SUGAR Cosmetics is on a high growth trajectory and needs a logistics partner that comprehends the demands of the digital native generation. Delhivery's superior express part truckload (PTL) delivers B2B consignments at e-commerce speed, and its intuitive client dashboard, Delhivery One, provides end-to-end visibility of consignments being shipped across India, giving us the competitive edge."

Varun Bakshi, Head of Delhivery's Express Part Truckload business, said, "Our unique mesh network design, integrated linehaul for both B2B and B2C, automated sorters, and quick turn-around of tractor trailers give us a significant competitive advantage. Brands like SUGAR Cosmetics, which have an omnichannel strategy, heavily benefit from our express PTL service for quick stock replenishment and availability to fuel their retail expansion across India.”

Launched in 2015, SUGAR Cosmetics was founded by Vineeta Singh and Kaushik Mukherjee and has scaled rapidly to become India’s third-largest colour cosmetics brand.

The company, which began as a D2C e-commerce brand before pivoting to an omnichannel model, ships significant B2B volumes, making this segment a priority for the startup.

In addition to its robust online presence, the brand operates over 45,000 retail touchpoints in more than 550 cities in India.

Delhivery growth

Delhivery provides a wide range of logistics services, such as express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services.

Since its inception, Delhivery has fulfilled over 2.7 billion shipments and today works with over 30,000 customers, including large and small e-commerce participants, SMEs, and other enterprises and brands.

Last week, Delhivery announced that it will set up a new subsidiary to enter the drone manufacturing and drone delivery services space.

The company will establish a wholly-owned subsidiary, Delhivery Robotics Private Limited, with a proposed authorized capital of Rs 5 crore.