D2C meat brand Zappfresh buys Mumbai-based Bonsaro

Gurugram-based direct-to-consumer (D2C) meat brand Zappfresh has acquired Mumbai-based Bonsaro, a company known for its online delivery of poultry, goat, and seafood.

The acquisition marks a significant step for Zappfresh as it aims to strengthen its presence in the western region of India, particularly in Mumbai.

The development is part of Zappfresh’s broader strategy to create a pan-India brand with operations in key markets across the country.

Expansion into new markets

By acquiring Bonsaro, Zappfresh has taken over all of the company's operations and assets. This will enable Zappfresh to leverage Bonsaro’s established customer base and expertise in the Mumbai market.

“By integrating Bonsaro into our portfolio, we are poised to build a pan-India brand that operates in key markets. Mumbai, being a critical market, will contribute significantly to our footprint in the west," said Deepanshu Manchanda, Founder of Zappfresh.

Over the next year, Zappfresh plans to expand further into other markets within the western region, including Navi Mumbai, Pune, and other satellite towns.

"Our expansion strategy remains disciplined—we expand one city at a time, ensuring profitability without compromising our bottom line. We only venture into new markets once we achieve break-even," said Manchanda.

Investment and growth plans

In the coming months, Zappfresh plans to invest significantly in Bonsaro’s operations to enhance the overall customer experience and expand the range of products available.

The company will focus on improving service quality, maintaining high hygiene standards, and offering a diverse product lineup to meet the needs of its growing customer base.

Zappfresh, which has been profitable for the past two years, is aiming for a revenue target of Rs 160 crore for the fiscal year 2024–25.

The company plans to fund the Bonsaro acquisition through internal accruals and earnings.