Bollywood star Ranveer Singh launches new brand 'SuperYou', partners with Nikunj Biyani

Renowned Bollywood actor Ranveer Singh has ventured beyond the silver screen, launching SuperYou, a protein foods and supplements brand co-founded with Nikunj Biyani.

The duo unveiled what it claims to be India's first protein wafer bars, a snack that combines taste and nutrition with 10 grams of protein, 3 grams of fiber, and zero added sugar.

SuperYou is backed by Think9 Consumer, a venture builder firm, and employs fermented yeast protein technology to make protein more accessible to diverse audiences.

The wafer bars come in four unique flavors—chocolate, choco-peanut butter, strawberry crème, and a surprising cheese variant—aiming to cater to Indians of all age groups.

What did Ranveer Singh say?

Talking about the collaboration, Ranveer Singh said, "With SuperYou, I'm bringing a part of my own journey to everyone. I've always believed that power and unstoppable energy come from within, but sometimes, you need that extra boost. That's what SuperYou is about: it's that push, that charge in a bar that everyone can access. We've created something unique-something that's as fun and bold as it is good for you. With SuperYou, I wanted to break the mould of what a protein bar should be, so we've given it personality, flavours that excite, and a lightness that fits into anyone's lifestyle. Get ready, because SuperYou is here to power up your world."

Democratizing protein consumption

SuperYou seeks to redefine India's protein landscape with a mission to democratize protein consumption, making it enjoyable for all.

The brand announced an investment of Rs 40-50 crore over 18-24 months, targeting Rs 500 crore in revenue within five years. Additionally, it plans to expand the product range, including protein powders, biscuits, and breakfast cereals. 

"Ranveer is a powerhouse and pure energy personified - he doesn't just live life, he charges through it, full throttle. That's the spirit behind SuperYou. We want SuperYou to be the go-to boost for anyone who wants to be big, bold, and full of life!" said Nikunj Biyani.

The products are designed to go beyond gym-goers, appealing to anyone aiming for a healthier lifestyle.

Accessible and widely available 

SuperYou’s products are available on e-commerce platforms such as Amazon and Flipkart. The brand will also expand across major Indian cities, including Reliance Fresh and Nature's Basket.

With a target to revolutionize the packaged food sector, SuperYou promises innovation and inclusivity in protein offerings.