Athlete Neeraj Chopra joins GoodDot as its brand ambassador

Udaipur-headquartered GoodDot, a plant-based meat brand, today said it has signed up Olympics gold medallist Neeraj Chopra as its brand ambassador. 

The brand also said the athlete Neeraj Chopra will be a key part of its mission to create awareness about the category of plant-based meats to encourage people to make compassionate food choices.

The plant-based meat brand was founded in 2016 by Abhishek Sinha (CEO) and Deepak Parihar (CFO), with a vision to provide its consumers with an alternative to meat that is ethically and sustainably produced.

GoodDot offers alternatives to mutton, chicken, and eggs. The brand sells its products through online marketplaces like Amazon and Flipkart. Apart from India, It also targets customers based in Canada, Singapore, Nepal, Dubai, South Africa, Mauritius, and Oman.

Speaking on the association, Abhishek Sinha, co-founder & CEO, GoodDot, said, “Team GoodDot is proud to welcome Neeraj Chopra to our shared mission to make the world a more compassionate place. The perfect combination of hard work, ability, and a deep sense of purpose is what sets Neeraj apart as he blazed a glorious trail for India at the Olympics. Neeraj will help us firmly put the category and the brand in the minds of the Indian consumer.”

“I am excited to join hands with GoodDot and lend my voice to their mission of creating awareness about a more compassionate world," Neeraj Chopra said in a statement.

"I have tried their range of plant-based meat alternatives personally and I think it is wonderful that a home-grown company is making such a credible mark in this global movement that I look forward to being part of," he adds.

In July 2021, GoodDot had raised an undisclosed amount in funding from domestic consumer-centric fund Sixth Sense Ventures. US-based New Crop Capital and RCM Business are also an investor in the startup.

Earlier, Bollywood couple Ritesh Deshmukh and Genelia D'Souza had launched their own plant-based meat products business named Imagine Meats.

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