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Aditya Birla Sun Life AMC Limited (ABSLAMC) has taken a significant leap in enhancing the digital experience for its investors with the launch of 'MyMutualFundGPT'.
The generative AI-based tool is designed to understand the context of investors' queries, providing responses that go beyond traditional keyword matching. With this tool, the company aims to simplify the process of obtaining information about the company's products and services, making it more intuitive and engaging for users.
A step towards digital innovation
The introduction of MyMutualFundGPT marks a pivotal moment in the mutual fund industry's journey towards digital innovation. A Balasubramanian, Managing Director and CEO of ABSLAMC, emphasized the tool's role in reshaping digital interactions within the sector. He said, "This is a significant step towards reshaping the landscape of digital interactions in the mutual fund industry."
Empowering investors with information
The company said that MyMutualFundGPT is not just about answering queries; it's about empowering investors with the knowledge to make informed decisions.
The tool facilitates research on top-performing funds, fund managers, and related topics, offering clear explanations and insights. The approach aims to streamline the information-gathering process, allowing investors to access relevant data without navigating through vast amounts of content.
Anticipating higher engagement
With the launch of MyMutualFundGPT, ABSLAMC anticipates an increase in investor engagement and repeat visits across its digital platforms. The tool's conversational interface is expected to make digital interactions more intuitive, encouraging users to explore and engage with the content more deeply.
Aditya Birla Sun Life AMC Ltd is one of India's leading asset managers, servicing around 7.89 million investor folios across more than 290 locations nationwide. With a total assets under management (AUM) of Rs 3,247 billion as of December 31, 2023, the company's focus on innovation and technology is aimed at enhancing the quality of service and engagement with its vast investor base.