Adda247 Acquires Veeksha for Enhanced Visual Learning

Adda247, a prominent online education platform backed by Google, has recently made an undisclosed acquisition of Veeksha. This strategic move aims to enhance the learning experience of Adda247's students by providing them with interactive modules that offer in-depth understanding through improved visualizations.

With the integration of Veeksha into Adda247, the two companies will consolidate their visions and work towards a shared goal. This merger will significantly strengthen Adda247's ability to cater to K12 and JEE/NEET aspirants by offering the latest experiential learning tools, including 3D, augmented reality (AR), and virtual reality (VR) technologies.

Veeksha, founded in 2021 by Gaurishankar Singh, Hariprasad Bommidi, and Miral Songhela, specializes in creating immersive 3D content for Mathematics and Science subjects. Their educational materials are designed for modern learners who prefer digital platforms, enabling both teachers and students to benefit from their cross-platform, immersive learning modules.

On the other hand, Adda247 is a renowned online education provider that serves over 50 million users across its various platforms each month. The platform offers a comprehensive range of courses for more than 500 exams, including government job exams, UPSC, IIT JEE, NEET, CUET, and many others. Adda247's offerings encompass a wide array of learning solutions, such as online live classes, on-demand video courses, mock tests, and e-books.

This latest acquisition follows Adda247's previous acquisition of StudyIQ Education, an ed-tech platform focused on UPSC exam preparation, in 2021.

The company, led by Anil Nagar, successfully raised $35 million in October 2022 through investments from notable entities like Google, WestBridge Capital, Infoedge, and Asha Impact. Entrackr was the first to report this significant development.

Adda247's continuous efforts to expand its educational offerings through strategic acquisitions and partnerships reflect its commitment to providing high-quality learning resources to students across a wide range of disciplines. By leveraging the expertise and immersive content developed by Veeksha, Adda247 aims to revolutionize the educational experience and empower learners with advanced visual learning tools.

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