Luxury oral beauty brand Salt Oral Care raises funding to expand in North American market

Luxury oral beauty brand Salt Oral Care has raised an undisclosed amount in a seed funding round as it aims for expansion into the North American market.

The round, which values the startup at Rs 20 crore, was led by a group of distinguished dentists and strategic partners.

Who are the participating investors?

The latest funding round saw participation from Kunal Chedda, a US-based investor who currently works with Amazon Prime.

The strategic partnership aims to leverage Chedda's expertise in the North American market to facilitate Salt Oral Care's expansion.

Dr Nisha Sancheti, a renowned dentist from Mumbai, has also invested and will contribute to product formulation. Existing backer Dr Viraj Doshi also took part in this round.

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Enhancing brand awareness

Salt Oral Care plans to use the raised capital to enhance brand awareness, increase the number of SKUs, and build a robust team to support its expansion efforts.

The startup said it aims to have 80% of its current product range available across various retail chains in the US and Canada by December 2024.

“This seed funding marks a pivotal moment for Salt Oral Care. With the support of our esteemed investors and the strategic guidance of Kunal Chedda, we are poised to bring our luxury, sustainable oral care products to the discerning North American consumer," said Karan Raj Kohli, Co-founder of Salt Oral Care.

Salt Oral Care's offerings

Founded in Mumbai by Karan Raj Kohli and Viraj Kapur, Salt Oral Care offers a luxurious and environmentally conscious approach to dental hygiene, with a range of products that are dentist-backed, clean, and sustainable. 

Viraj Kapur, Co-founder of Salt Oral Care, added, “As we set out on this exciting phase of our journey, we remain committed to our core values of luxury, sustainability, and effectiveness. Our entry into the North American market is not just about geographical expansion; it's about sharing our vision of elevated oral care with a global audience.”