Jaipur-based startup Moms Home raises Rs 5Cr in a pre-Series A round

Jaipur-based startup sustainable baby essential startup Moms Home has raised Rs 5 crore in a pre-Series A funding round led by Mumbai-based VC firm Mistry Ventures. 

What does Moms Home do?

Founded in 2018 by IIM alumnus Kumar Vaibhav and Bhupendra Agarwal, Moms Home Pvt Ltd operates two direct-to-consumer (D2C) brands: Moms Home and Footprints.

These two brands are dedicated to sustainable baby essentials and apparel, respectively. The startup utilizes natural materials like cotton, bamboo, and muslin and claims to have reached over 2 million consumers across 300 cities in India. 

Expanding product range

Moms Home and Footprints have established a significant online presence, selling through their websites and various online marketplaces. The startup aims to enhance its offline presence as well. 

It covers a wide range of newborn needs, while Footprints focuses on organic cotton and bamboo blended accessories. 

Customer base

The startup claims to have a strong customer base, with 30% of its revenue stemming from existing customers. It claims to have delivered over 30,000 orders per month and currently has an ARR (annual run rate) of Rs 20 crore. 

Firoz Mistry of Mistry Ventures highlighted Moms Home's potential to meet the unmet needs of new parents seeking safe and organic products. The VC firm, founded in 2018 by Cyrus Mistry and led by Ashish Iyer, supports startups across various stages and sectors. 

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