Influencer marketing platform Qoruz raises seed funding from Dexter Angels, others

Qoruz, an influencer marketing and intelligence platform, has raised an undisclosed amount in a seed funding round led by Dexter Angels and angel investors like IIM Indore, Ideotic Media, and others from the media industry.

According to the startup, The raised capital would be used to reinforce its core business through investments in technology and market expansion, empowering brands to strategize influencer campaigns effectively.

Founded by Prabakaran B and Praanesh Bhuvaneshwar, The startup operates an influencer marketing and intelligence platform that enables superior influencer discovery and quick and easy influencer outreach. 

It helps brands find, connect and collaborate with the most relevant influencers.

"Despite brands contributing to 80% of creators' revenue, the collaboration process between brands and creators has often been broken and disjointed. Our vision is to revolutionise this landscape by creating the largest creator network where creators, including long tail, can collaborate with brands to monetize their content and audience," said Praanesh Bhuvaneshwar, co-founder and CEO, Qoruz.

"At Dexter Angels we are excited about new business models emerging in the creator economy. Qoruz's platform and SaaS approach helps brands and content creators to engage transparently, and drive data-backed campaigns. We are excited to partner with Praanesh, Prabakaran and the entire Qoruz team as they look to revolutionize the creator economy space in India and globally," said Dexter Angels.

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