Brij Hotels raises $4M in a Series A round led by MEMG Family Office, others

Brij Hotels, a distinguished name in boutique hospitality, has raised $4 million in a Series A funding round led by the Manipal Education & Medical Group (MEMG) Family Office, with participation from high net worth individuals including Abhay Jain, Bain Capital MD Abhiroop Jayanthi, Rajendra Rao, and Prashant Deshpande. 

This marks a pivotal moment for Brij Hotels, aiming for strategic expansion and reinforcing its position in the fiercely competitive hospitality sector.

Expanding presence in the hospitality industry

The firm will use the raised capital for strategic growth initiatives and to bolster its presence in the hospitality industry. Brij Hotels, founded in 1991 by Udit Kumar and Anant Kumar, is renowned for its collection of hotels that offer unique, hyperlocal experiences while prioritizing sustainability.

With a portfolio of eight operational hotels in key tourist destinations, Brij Hotels is set to enhance its offerings and expand its footprint.

A commitment to sustainability and local culture

Brij Hotels employs a zero-kilometre concept to minimize environmental impact. This approach not only supports local communities by sourcing and training 75% of its hotel staff locally but also celebrates local art and culture, providing guests with an immersive experience.

Udit Kumar and Anant Kumar, Co-Founders of Brij Hotels, said, "At Brij Hotels, our commitment goes beyond providing luxurious stays; it extends to celebrating and empowering the heart and soul of our destinations—the local communities. The essence of our hospitality lies in using the original creative entrepreneurs and artisans, who preserve centuries-old traditions and sustainable practices."

"With their backing, we're not just expanding; we're on a journey to become a unique storytelling and hospitality destination, offering an authentic, and well-designed experience that connects our guests with the rich heritage of each locale," the founders said.

Operating on an asset-light model 

The company operates on an asset-light model, engaging in revenue-sharing agreements with property owners, which allows for flexibility and scalability in its expansion efforts.

As Brij Hotels embarks on this new phase of growth, it is set to make a profound impact on the hospitality industry, offering sustainable and experiential stays that celebrate the essence of each destination.